QBS Software Partners with Azul to Accelerate Azul’s Channel Reach Throughout EMEA

Jun 14, 2023 | Blog, News

Brings Industry-Leading Margins to Resellers Plus Savings of up to 50% on Cloud Infrastructure and Typically 70% on Java Licensing Costs

QBS today announced that Azul, the only company 100% focused on Java, has named QBS as its authorized distributor in EMEA. This new appointment aims to help QBS partners optimize their cloud infrastructure and lower Java support and licensing costs while delivering transformative revenue-generating applications at attractive margins. QBS has a long track record of bringing innovative development tools to market, and this partnership creates strong alignment to VARs who understand the challenges customers face across the entire software development lifecycle. 

Azul is the largest independent Java provider and offers a wide range of OpenJDK-based products for partners to market. Azul Platform Core provides a stable and secure Java runtime for typically 70% less cost than Oracle, making it the best option for companies looking to reduce their Java licensing costs. Azul’s flagship product, Platform Prime, helps the world’s largest companies optimize their infrastructure and reduce their cloud costs by up to 50%. Azul Vulnerability Detection is a new SaaS product that leverages Azul JVMs to detect vulnerabilities at their point-of-use in production to improve enterprises’ software supply chain security. Azul’s line-up of industry-leading products solves a wide range of customer challenges and creates lucrative new services for VARs to offer their clients.

The announcement takes place amid major changes to Oracle Java pricing and a rapid increase in the adoption of OpenJDK-based Java runtimes. By some estimates, usage of Oracle Java has fallen from roughly 75 percent in 2020 to 34 percent in 2022. This shift is evident at Azul, which is experiencing rapid growth in demand for its platform across EMEA. Azul is the world’s largest independent Java provider and supports more versions of Java than any other vendor, including Oracle.

“QBS is focused on constantly delivering new technology, driving both savings and revenue generation for our enterprise user base through our partner network, “said Dave Stevinson, CEO, QBS. “Java is a go-to technology for solving many of today’s top challenges around FinOps, software supply chain security and performance-driven applications. A product portfolio from Azul opens up exciting new services opportunities for our most trusted partners.”

“Organizations across EMEA are struggling with out-of-control Java support and cloud costs that eat into their margins and restrict their ability to modernize applications and infrastructure in a dynamic and competitive world,” said Simon Taylor, vice president of worldwide channel sales, Azul. “Azul is 100% focused on providing partners with a unique opportunity to solve challenging customer Java licensing, security and cloud cost challenges while driving improved customer success across all types of partners including VARs and alliances.

Our partnership with QBS provides greater reach for Azul across the region and unlocks high-value, high-volume growth, and high margin potential for both channel licence and services revenue.”

As part of its global PartnerConnect program, Azul is offering significant growth and revenue opportunities to partners, including new tiered benefits, higher discounts, market development funds (MDF), and all-encompassing enablement programs to help customers achieve the most out of their Java application and Java security ecosystems. Azul offers industry-leading margins on Java licensing and brings much-needed focus and support to partners looking to deliver SAM/ITAM advisory, application migration and FinOps services to their customers.

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